I have worked for over 20 years in marketing, brand building and business development. Over the years, the “why” has become more important than the “what”, storytelling has changed to storydoing and people have started to demand that companies play an active role in society. Which is great. Business truly can be a force for good when sustainability is taken to the core of continuous improvement and people are involved both internally and externally.
My own path has taken me from concept design to brand workshops and on to impact assessments and sustainability strategies. All along my purpose has been the same: to have a positive impact on businesses and to be part of the shift for good.
A brief statement about your motivation to be part of the movement:
“When I came across B Corp I found the philosophy of the movement much in line with my own ideas and values. Digging deeper, I found in B Impact Assessment the practical tool I was looking for to measure, manage and improve the overall impact of companies. All this is backed up by the strong support of the B Corp community that shares the same goal.”